Tuesday, 7 February 2012

Appendix A - Website Do’s and Don’ts

This is a general list of SEO do’s and don’ts for your website. Adhering to this list will
not only improve optimization of your site, but will make it easier on visitors in terms
of faster pages and better navigation.

• Do create relevant, timely, and useful content on your site – particularly for your
   home page. This may be obvious, but often is overlooked.

•   Do update your content frequently – particularly your home page. Sites that
    frequently update their content get visited by Google more often. This also gives
    your visitors a reason to return to your site regularly.

•   Do create lots of relevant content and pages on your site. It is better to have 50
    short pages than to have 10 long pages, all else being equal. It's also easier to
    optimize a page tightly focused on a single keyword. Make sure each page
    contains a minimum of 200 words of content.

•   Do use your keywords in the page title, headings, first paragraph, and in link text.
    These are the main places that Google looks – the page title is extra important.

•   Do keep your page size small. Both your customers and Google like smaller
    pages. They download (and are crawled) faster and are easier to read. For every
    second it takes your page to load, you lose 10% of your visitors.

•   Do create unique titles and META descriptions for each page. Unique titles are a
    must. Don’t skimp on this.

•   Do use a shallow site structure. If you can manage it, keep all your web pages in
    the same folder on your server as your home page.

•   Do create a “Related Links” page for adding links to other sites as part of your
    link exchange campaign. Try to add some content on this page too.

•   Do put JavaScript code in a separate .js file and link to it. This makes pages load
    (and get crawled) faster.

•   Do create a stylesheet .css file and link to it from your pages. This makes pages
    load (and get crawled) faster.

    Don’t use page redirects on your site. Google has been known to penalize
        sites that use fast redirects.

   •    Don’t use "doorway pages" hosted on free servers, or create one-page “mini-
        sites” as such pages usually have very low PageRank. Spend time adding
        new content to your main site instead.

   •    Don’t repeat your keyword over and over again throughout a page, otherwise
        Google may consider it as spam - as might other search engines.

   •    Don’t use hidden text on your site, such as using white text on a white
        background. Search engines consider this as spam.

   •    Don’t use tiny text with extremely small font sizes. Search engines may
        consider this as spam.

   •    Don’t use hidden image links on your site. Hidden image links are 1-by-1
        pixel sized images inside a <A HREF> link tag.

   •    Don’t use frames. Although Google can crawl framed sites, they are
        problematic in other areas. Most sites don’t use frames.

   •    Don’t use elaborate image maps, gratuitous animations, or Flash on your site
        if possible - especially on your home page. Google needs to see actual
        textual content on your pages!

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