After using KeywordDiscovery or WordTracker, you should have a great list of
keyword phrases. Ideally, you have a single keyword phrase that sticks out from the
rest that best represents the category of service, product, or information your website
provides. This is your Primary Keyword Phrase and is the one phrase that will be
included on all your web pages, particularly on your home page.
In general, this will be your most generic and most competitive phrase, thus it will
also be the most difficult to rank well for.