This section deals with those aspects of your SEO efforts that increase page
importance. You want to maximize how important your website is with Google.
Before we begin, don’t overlook the obvious: Your website must contain high-
quality, useful, timely content that people will actually want to link to. Spend
more time creating useful and relevant content, and less time on fancy graphics,
gratuitous animations, or Flash.
As this section builds on the previous section, it is recommended that you first read
PART II - Website Optimization.
Link-building is a tedious, long-term strategy. It takes time and effort to get links
placed on another site, more time for the search engines to find the links, and more
time for them to include those links in the ranking algorithm. So be patient.
importance. You want to maximize how important your website is with Google.
Before we begin, don’t overlook the obvious: Your website must contain high-
quality, useful, timely content that people will actually want to link to. Spend
more time creating useful and relevant content, and less time on fancy graphics,
gratuitous animations, or Flash.
As this section builds on the previous section, it is recommended that you first read
PART II - Website Optimization.
Link-building is a tedious, long-term strategy. It takes time and effort to get links
placed on another site, more time for the search engines to find the links, and more
time for them to include those links in the ranking algorithm. So be patient.
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