Saturday, 4 February 2012

Why You Need Links

If your site has no incoming links from other websites, your site will not be included in
the Google index. You MUST have at least one incoming link from another website if
you are going to show up in Google at all!

Obtaining links from other websites is a time-consuming process. However, without
other sites that link to your site, you will likely not rank well on Google for your
keywords. More businesses fail to achieve satisfactory rankings in Google
because of an insufficient number of quality links than any other reason. Your
objective is to obtain the highest number of “high-quality” links as possible from other

Having lots of links is also important for “diversifying” where your traffic comes from –
it is not wise to place all your traffic eggs in one Google basket. By growing and
maintaining an active link exchange effort, your traffic risk can be decreased.

Link-building also makes you immune to tweaks in search engine algorithms. Links
are forever. Each link individually won't drive much traffic to your site, but hundreds
of links in the aggregate will over time. Traffic you receive from links on many
different sites may eclipse traffic you obtain from Google in the long term.

Off-Page Link Factors Used in the Algorithm

Off-page link factors include that portion of the Google algorithm that determines
page importance, which in turn is primarily dependent on PageRank (PR), which is
about the quantity and strength of links that point to your site.

The concept of link quality is also an important factor, and is not part of the
PageRank calculation. Link quality is determined by keyword factors.

PageRank Factor

When one page links to another, it “casts a vote” for that page in the form of a
PageRank value. The more links you have that point to your site the better, as this
increases the PageRank of the page being linked to. The number of links that point
to a site is also called it’s link popularity.

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