You should also have several other phrases that represent more specific or refined
variations to your Primary Keyword Phrase. These phrases will be used on your
specific product or service pages.
For example, let’s use a website that sells house plans online:
Primary Keyword Phrase: “house plans”
Specific variations: “country house plans”
“luxury house plans”
“Cape Cod house plans”
Notice how the Primary Keyword Phrase is contained within the more specific
phrases? This is the ideal situation.
Do not try to go after very broad, generic keywords or single words. Those
days are over, won by those that started the SEO game years ago and those that
have deep pockets. Realistically, how difficult do you think it would be to get a top
ranking for, say “computers”, “mortgages”, “cars”, “travel”, or “insurance”? You’d be
competing with millions of other web pages and with websites that are eons more
established. So you go for the niches for your riches
variations to your Primary Keyword Phrase. These phrases will be used on your
specific product or service pages.
For example, let’s use a website that sells house plans online:
Primary Keyword Phrase: “house plans”
Specific variations: “country house plans”
“luxury house plans”
“Cape Cod house plans”
Notice how the Primary Keyword Phrase is contained within the more specific
phrases? This is the ideal situation.
Do not try to go after very broad, generic keywords or single words. Those
days are over, won by those that started the SEO game years ago and those that
have deep pockets. Realistically, how difficult do you think it would be to get a top
ranking for, say “computers”, “mortgages”, “cars”, “travel”, or “insurance”? You’d be
competing with millions of other web pages and with websites that are eons more
established. So you go for the niches for your riches
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