This section of the book lays the foundation for all your work. You must understand
the concepts and perform the tasks discussed here, even if you feel they are basic or
you know them.
The first chapter deals with how Google works, while the second chapter discusses
the important concept of keywords and how they form the basis of your success with
Google.
Before we continue, there are a few terms that you should know. These terms are
the most often misunderstood by beginners. There are other terms you’ll need to
know, but let’s get through these first.
Rank, ranking: a website’s actual position in the free (unpaid) section of a search
engine results page for a search term. It is meaningless to speak of website rank
without specifying what search word or phrase you are ranked for. When someone
says to you “My website is #1 on Google”, you need to ask “OK, but for which search
term?”
PageRank: Google’s patented system for specifying a web page’s importance,
PageRank (PR) is a single, albeit important, factor that influences ranking. Many
people confuse a page’s rank (what position they are on a search results page) with
a page’s PageRank (PR) value. They are totally separate.
Keywords: Keywords for those words and phrases that define what a web page is
all about. When someone enters a search term or phrase into Google, Google tries
to find those web pages that match the search phrase best. Some people confuse
keywords with the META “Keywords” tag. They are not the same thing.
Page title: The title of a web page is the text contained between the
<TITLE></TITLE> tags at the beginning of an HTML file and is displayed in the top
bar of a browser. It is not the first heading of a web page or any other large text that
may be displayed at the top of a web page. This is an important distinction to know.
On-page factors: SEO factors influencing rank that are associated with elements on
YOUR website, such as content, title tags, navigation links and code.
Off-page factors: SEO factors influencing rank that are associated with elements on
OTHER websites, primarily links that point to your website
the concepts and perform the tasks discussed here, even if you feel they are basic or
you know them.
The first chapter deals with how Google works, while the second chapter discusses
the important concept of keywords and how they form the basis of your success with
Google.
Before we continue, there are a few terms that you should know. These terms are
the most often misunderstood by beginners. There are other terms you’ll need to
know, but let’s get through these first.
Rank, ranking: a website’s actual position in the free (unpaid) section of a search
engine results page for a search term. It is meaningless to speak of website rank
without specifying what search word or phrase you are ranked for. When someone
says to you “My website is #1 on Google”, you need to ask “OK, but for which search
term?”
PageRank: Google’s patented system for specifying a web page’s importance,
PageRank (PR) is a single, albeit important, factor that influences ranking. Many
people confuse a page’s rank (what position they are on a search results page) with
a page’s PageRank (PR) value. They are totally separate.
Keywords: Keywords for those words and phrases that define what a web page is
all about. When someone enters a search term or phrase into Google, Google tries
to find those web pages that match the search phrase best. Some people confuse
keywords with the META “Keywords” tag. They are not the same thing.
Page title: The title of a web page is the text contained between the
<TITLE></TITLE> tags at the beginning of an HTML file and is displayed in the top
bar of a browser. It is not the first heading of a web page or any other large text that
may be displayed at the top of a web page. This is an important distinction to know.
On-page factors: SEO factors influencing rank that are associated with elements on
YOUR website, such as content, title tags, navigation links and code.
Off-page factors: SEO factors influencing rank that are associated with elements on
OTHER websites, primarily links that point to your website
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