Saturday, 4 February 2012

Link from your “Related Links” page to every other page on your site

This page contains outgoing links that point to other websites and will “leak”
PageRank from this page (but not from any other pages). Since PageRank “voting
power” is shared evenly among all links on a page, having many links that point back
to your own page will minimize this effect.

As a rule of thumb, try to keep all links going to other sites on a single page – your
“Related Links” page. (If you have more than 100 links on a page, consider splitting
them up into multiple pages).

6. Link ONLY between pages that are related by keyword.

This helps distribute PageRank among pages that are related by keyword phrase.
These pages are likely important to your customers, which means you should
concentrate PageRank on these. These pages should also contain a link back to the
Home page.

7. Ensure every page links to at least one other page.

This will help Google crawl your site faster and help your customers navigate through
your site better. Pages with a link to them but without a link on them are called
orphan pages.

8. Use Absolute URLs to Link to Your Home Page

When linking back to your home page from other pages on your site, always use the
absolute URL instead of a relative URL or file path. For example, always use: (note the www)

instead of:

index.html (or whatever the file name of your Home page is)

to link back to your Home page. I would also use absolute URLs for any subdomain,
subdirectory and other main "category" pages you might have on your site. Google
has had problems assigning an accurate PageRank value to a page if it uses
inconsistent or differing link URL forms to it.

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