Tuesday, 7 February 2012

Reciprocal Linking

Reciprocal linking, also called link exchange, is where you obtain a link from another
website in exchange for you linking to that website.

To facilitate this, you need to have "Related Links" or “Related Resources” page on
your site. You should have such a page regardless in order to list any sites that offer
a complementary product or service to your own that might be of interest to your

You should also have “Link to Us” code on your site where other site owners can
simply copy your HTML link code to their site. In this way, you control the use of
keywords in the text of such links that point to your site.

Using a Related Links Page

You should really only link to other sites that offer similar products to your own. Don’t
clutter your links page with unrelated junk. Use keywords on your links page that are
related to your site’s keywords. This includes using keywords in the text of links that
point to other sites.

Also include some actual content on your Links page. Don’t merely create a long list
of links with no text. Add a short description of the site to accompany each link.

Ideally, all outgoing links should be located on a single Links page on your site. This
is because outgoing links can “leak” PageRank from any page that contains outgoing

Under no circumstances link out to link farms or other questionable site. While you
can’t control it if your site is placed on a link farm, you should definitely never link to
such a site, otherwise your site may get penalized.

Adding “Link to Us” Code

You want other websites to use your best keywords in the text of links that point to
your site. You can help ensure this by placing “Link to Us” code on your Links page
that contains HTML code for others to easily copy to their websites. Using a site
about house plans, here is some representative link code:

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