f you have a new site or if you have added new pages to your site, check to see if
those pages have been added to the Google index. The easiest way to check is to
go to http://www.google.com and in the Google Search box, type:
site:www.YourDomain www.YourDomain
replacing YourDomain with your domain (such as www.xyz.com).
Checking Number of Incoming Links
Managing an active linking campaign involves seeing who links to you and to your
competitors. The most accurate way to see the total number of incoming links to your
site is by using Yahoo. Go to http://www.yahoo.com and type the following in the
Search the Web box:
linkdomain:www.YourDomain -site:www.YourDomain
replacing YourDomain with your domain (such as www.xyz.com).
Using the link command in Yahoo gives the most accurate number of incoming links
today, but it is not 100% accurate.
Don’t use the Google Toolbar to count incoming links for a page, this method is
totally inaccurate. This feature is on the Toolbar by clicking Page Info, then by
clicking Backward Links.
For an comparison of how many links each major search engine has on record to
your site, use MarketLeap’s Link Popularity Check tool at
http://www.marketleap.com/publinkpop/default.htm. MarketLeap also has a great tool
for checking the number of pages indexed on the major search engines.
Measuring Sales Conversion and ROI
At the end of the day, what matters are your sales and your bottom line. After all your
hard work, are you converting your visitors to customers? Do you know what
percentage of visitors turn into customers? Do you know what your return on
investment (ROI) is when you have added up your web site development costs, web
hosting costs, consultants, books and all other expenses related to driving traffic to
your web site? Do you know what that cost per customer is? Few people do.
The subject of sales conversion and ROI (and how to measure and increase them) is
complex and is really beyond the scope of this book. Nevertheless, this is an
important topic that should be introduced for you to think about. For more information
on calculating sales conversion and ROI, as well as improving copywriting, improving
website usability, and in general creating a high-performing website, see my other
book Desperate Websites at http://www.desperatewebsites.com.
Quite a number of business owners don’t make their money back on their web sites.
Commonly this is because they got carried away with the look for their site (We just
have to have Flash and all those gorgeous graphics!), bells and whistles on their site
(We have to have that interactive, self-updating, daily survey!), or what the site
should say (We just have to use those paradigm-speak, marketing buzzwords – that
is what our company is all about!). As a result, you have a case of “Corporate Egos
Gone Wild”. Well guess what? The customer does not care about any of this. The
customer wants to find a solution to their problem, they want to find it fast, at a value,
and they don’t want to be patronized.
You need a method to track visitors from beginning to end and “close the loop”. This
means tracking a single visitor from which keyword they typed into Google to find
your listing, to which page they landed on your site, to the “sales” page where they
took an action. The “sales” page can be an actual product purchase page, form or
request for information page, or any other page that represents the next desired
action you want visitors to take on your site before.
The easiest way to track visitors in this way is to use a service like Conversion Ruler
at http://www.conversionruler.com. For a monthly fee, they will set this up for you.
Alternatively, you can also place custom JavaScript code on each page of your site
that obtains the referral URL of the page that a visitor came from before landing on
your site, and then storing a cookie that tracks the visitor through the site. The code
then emails this information to you when a “sale” takes place (product confirmation
email, form submission, etc).
those pages have been added to the Google index. The easiest way to check is to
go to http://www.google.com and in the Google Search box, type:
site:www.YourDomain www.YourDomain
replacing YourDomain with your domain (such as www.xyz.com).
Checking Number of Incoming Links
Managing an active linking campaign involves seeing who links to you and to your
competitors. The most accurate way to see the total number of incoming links to your
site is by using Yahoo. Go to http://www.yahoo.com and type the following in the
Search the Web box:
linkdomain:www.YourDomain -site:www.YourDomain
replacing YourDomain with your domain (such as www.xyz.com).
Using the link command in Yahoo gives the most accurate number of incoming links
today, but it is not 100% accurate.
Don’t use the Google Toolbar to count incoming links for a page, this method is
totally inaccurate. This feature is on the Toolbar by clicking Page Info, then by
clicking Backward Links.
For an comparison of how many links each major search engine has on record to
your site, use MarketLeap’s Link Popularity Check tool at
http://www.marketleap.com/publinkpop/default.htm. MarketLeap also has a great tool
for checking the number of pages indexed on the major search engines.
Measuring Sales Conversion and ROI
At the end of the day, what matters are your sales and your bottom line. After all your
hard work, are you converting your visitors to customers? Do you know what
percentage of visitors turn into customers? Do you know what your return on
investment (ROI) is when you have added up your web site development costs, web
hosting costs, consultants, books and all other expenses related to driving traffic to
your web site? Do you know what that cost per customer is? Few people do.
The subject of sales conversion and ROI (and how to measure and increase them) is
complex and is really beyond the scope of this book. Nevertheless, this is an
important topic that should be introduced for you to think about. For more information
on calculating sales conversion and ROI, as well as improving copywriting, improving
website usability, and in general creating a high-performing website, see my other
book Desperate Websites at http://www.desperatewebsites.com.
Quite a number of business owners don’t make their money back on their web sites.
Commonly this is because they got carried away with the look for their site (We just
have to have Flash and all those gorgeous graphics!), bells and whistles on their site
(We have to have that interactive, self-updating, daily survey!), or what the site
should say (We just have to use those paradigm-speak, marketing buzzwords – that
is what our company is all about!). As a result, you have a case of “Corporate Egos
Gone Wild”. Well guess what? The customer does not care about any of this. The
customer wants to find a solution to their problem, they want to find it fast, at a value,
and they don’t want to be patronized.
You need a method to track visitors from beginning to end and “close the loop”. This
means tracking a single visitor from which keyword they typed into Google to find
your listing, to which page they landed on your site, to the “sales” page where they
took an action. The “sales” page can be an actual product purchase page, form or
request for information page, or any other page that represents the next desired
action you want visitors to take on your site before.
The easiest way to track visitors in this way is to use a service like Conversion Ruler
at http://www.conversionruler.com. For a monthly fee, they will set this up for you.
Alternatively, you can also place custom JavaScript code on each page of your site
that obtains the referral URL of the page that a visitor came from before landing on
your site, and then storing a cookie that tracks the visitor through the site. The code
then emails this information to you when a “sale” takes place (product confirmation
email, form submission, etc).
No comments:
Post a Comment