Google uses a sophisticated and proprietary algorithm for ranking Web sites that
uses over 100 different criteria in the calculation, each of which is given a specific
weighting which can change over time. Because the algorithm can change, specific
techniques that used to work well may no longer work as well over time. This is
important to remember when your site’s ranking seems to change for no apparent
reason. For this reason, optimizing your site should not be considered as a one-time
task. You should always try, test, and refine your efforts.
uses over 100 different criteria in the calculation, each of which is given a specific
weighting which can change over time. Because the algorithm can change, specific
techniques that used to work well may no longer work as well over time. This is
important to remember when your site’s ranking seems to change for no apparent
reason. For this reason, optimizing your site should not be considered as a one-time
task. You should always try, test, and refine your efforts.
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