Saturday, 4 February 2012

Writing Compelling Title Text

You have undoubtedly seen any number of spammy-looking titles that are
“optimized” in the hopes of getting better rankings. Keyword after keyword stuffed in
the TITLE, separated (or not) by commas.

Realize that your page title acts like a billboard and is what people click on in a
search results page. So you should differentiate your title from that of your
competitors by writing “smarter” page titles.

Here’s an example of what I mean:

Ho-hum title:
     House plans, home plans, home floor plans, home design plans, plans

Compelling title:
     Unique home & house plans: dream homes start with great floor plans

Notice that both contain multiple keywords but which one would you rather click on?

Come up with a set of different titles for each of your important pages and rotate
among them to see what ranks better over time.

Best Practices for Creating Titles
Here are some best practices you should follow for creating titles on pages:

   •   Each page should have a unique title.

   •   Try to include your Primary Keyword Phrase in every title of every page.

   •   Begin the title of your home page with your Primary Keyword Phrase,
       followed by your best Secondary Keyword Phrases.

   •   Use more specific variations to your Primary Keyword Phrase on your
       specific product, service, or content pages.

   •   If you must include your company name, put it at the end of the title.

   •   Use the best form, plural or singular, for your keywords based on what
       KeywordDiscovery or WordTracker says is searched on more often.

   •   Don’t overdo it – don’t repeat your keywords more than two times in the title.

   •   Make sure the <TITLE> tag is the first element in the <HEAD> section of your
       page – this makes it easier to find by Google.

1 comment:

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