Saturday, 4 February 2012

So how do you determine which keywords are most important and relevant for your website? There are two main methods, as follow

1. By using an online keyword tools. The gold standards are KeywordDiscovery
   ( and WordTracker
   ( Do this first and spend time doing it right.

2. By analyzing your website traffic statistics. Do this later over time to validate the
   results of method 1 and to find new keywords.

Using Keyword Research Tools

KeywordDiscovery and WordTracker are online keyword research tool that find all
possible variations and permutations of search phrases, including synonyms and
common misspellings that people have actually entered into search engines to find
sites similar to yours. In addition, they will tell you how many people have actually
used that particular search term over time. There are no other programs currently
available that offer this much information. There are other tools out there, like the
Overture or AdWords Keyword Suggestion tools, but they aren’t near as accurate or
as robust and are not recommended for this purpose. Indeed, KeywordDiscovery
and WordTracker have been the better-kept secrets for increasing relevant, targeted
traffic to websites by analyzing the true search habits of people on the Internet.

Until KeywordDiscovery came around, I used WordTracker exclusively. Now I use
KeywordDiscovery as my primary keyword tool as it as a larger and more accurate
data set than WordTracker, and better export features. However, WordTracker has
several unique features not available in KeywordDiscovery. I encourage you to sign
up for either one or both. Each costs about $50 per month, which is a pittance for the
wealth of data you will receive. I use both of them on a daily basis.

Before you use KeywordDiscovery or WordTracker, you should first brainstorm and
make a list of all possible words and phrases that you think a customer may use to
find those products, services, or information that you are offering on your site. Don’t
include industry jargon, acronyms, or buzzwords that only experts in your industry or
marketers would know. Think like your customer. This is an important distinction to
keep in mind.

There simply is no better way to research the best keywords to use for your website.
You can also use these tools to estimate beforehand how much traffic you can
potentially expect to receive so it is an invaluable tool for general business research.

Step-by-step use of these tools is beyond the scope of this book. I encourage you to
read the manuals and become acquainted with the interface and learn how to use
these tools effectively. With that said, here are a few pointers I’ve learned over time.

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